Pier Angelo Biga - Managing Partner
Pier Angelo Biga is Managing Partner for ICM Advisors. Mr. Biga has more than 35 years’ experience in leading edge global advisory firms and industrial corporations. He worked with senior executives concerned about improving their business strategy, product/service innovation, M&A and intangible assets valuation and leverage. His specialties include business & marketing strategy, business and intangible assets valuation, management of intangible-intensive businesses, customer portolio management, multichannel strategies and digital business models.
Mr. Biga has managed consulting engagements that have realized significant revenue enhancements, cost reductions and business restructuring in leading domestic and international companies in consumer goods & services, banking and financial services, automotive services, telecommunications industries in over 10 countries.
Previous positions have included: Executive Director and member of Directors Committee for Banca Nazionale Lavoro Group, Vice President for ATKearney Europe, Senior Executive for AT&T Europe, Partner/Senior Manager for Nolan & Norton Company, South-Europe Director for Digital Equipment Corporation, Associate Scientist at CERN.
He has authored a wide array of articles that appeared in industry, business and technology publications. Mr. Biga has led several senior executives/entrepreneurs development programs in leading corporate universities and management schools.
Elena Sarda - Managing Director
Elena Sarda is Managing Director for ICM Advisors. Mrs. Sarda has more than 25 years’ experience in leading advertising agencies, advisory firms and industrial corporations. Her specialties include strategic brand management, advertising, marketing communications and Intellectual Asset Management.
Mrs. Sarda has managed pan-european marketing and advertising programs, consulting engagements and marketing communication functions that have realized significant market positioning and business results. Her industry experience includes Consumer Goods, High-Tech, Financial Services, Media, Automotive for clients such as Oreal, Fiat, Suzuki, AT&T, Lavazza, SAI, Osama, Banca CRT, RCS and leading italian medium-size companies.
Previous positions have included: International Director for Armando Testa Agency, Managing Partner of Knowledge Consulting, Director of BGS-EURO RSCG, Marketing Communication Manager for IBM and MarkComm Supervisor for Systems&Management.
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