With the emergence of the global economy and increasing competition, brands and brand management have become a core element of corporate policy. Against this backdrop, assessment and management of brand value is gaining in relevance.
Company acquisitions and fusions occur with increasing frequency. This, together with keener competition, mean that ongoing reporting, control and monitoring of brand value development now have a central function in determining corporate success. Brand Valuation Management (BVM) has become an essential strategic element in the executive management of the modern enterprise. Well-managed brands are a significant aspect of corporate worth, often valued at significant percentage of the Enterprise Value (up-to 80% in totally brand-driven companies), and can be the most valuable assets an organization possesses.
ICM Advisors has a significant capabilities in Brand Value Management in terms of marketing, industry and financial expertise of his advisors and research analysts and in terms of industry-accepted practices integrated with innovative proprietary valuation methodologies and tools (Brand Intelligence System).
ICM has conducted over 100 brand valuation for different purposes such as securitized borrowing, valorisation opportunities, licensing, M&A proposals, market entry strategies and brand promise delivery assessment.
ICM Advisors has a specific global industry know-how in the so-called Made In Italy sectors: food & beverage, furniture, apparel, jewerely, leather products (shoes and accessories).