In order to compete effectively, you need to know how your products and services are compare to those offered by your competitors. What features and benefits do you offer that they don't? What is their quality, price, guarantee, size and so on, compared with yours? The information you gather can be used in various ways: to set a standard to improve your products; to help your sales people when faced with customer questions asking about product differences, and so on. ICM Research competitor benchmarking services will allow you to collect the information you need to compare your products to one or several from your competitors and thus ensure that you stay competitive.