ICM Research is the Industry & Market Competitive Intelligence unit of ICM Advisors, an international independent consulting and research firm specialized in the valuation, management and financing of Intangible Assets and Intellectual Properties.
ICM Research services will help you integrate and use industry and market competitive intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they can achieve their growth objectives.
ICM Research services are:
INDUSTRY RESEARCH SERVICES - Knowing where you are in yout industry and what the industry trends are is na important aspect of business, strategic and marketing planning process. ICM Research industry research services are aimed at helping you to understand it. More importantly we will take an objective view, telling you what is happening, good and bad, where are the opportunities and what are the threats.
COMPETITOR RESEARCH SERVICES - We'll check news archive databases globally, looking for items mentioning your competitors, their products, people or technologies. We'll scan the industry and regional press world-wide for relevant information. We'll check patent and trademark databases, company filing records, planning applications, government records and so on. Whatever is relevant and likely to hold information that will help answer your query about your competitors.
COMPETITOR PROFILE - Competitor profiles enable you to see at a glance the information you need on your competitors. We believe that Competitive Intelligence must be targeted at the intelligence user and fulfil its information needs. Before compiling a competitor profile, we encourage clients to think about how they will use the information presented in their business operations. In this way we can ensure that clients get what they need, and not extraneous detail used to give an impression of depth but with little strategic or tactical value.
COMPETITOR BENCHMARKING - In order to compete effectively, you need to know how your products and services are compare to those offered by your competitors. What features and benefits do they offer that they don't? What is their quality, price, guarantee, size... and so on, compared with yours? Our benchmarking research will allow you to collect the information you need to compare your products to one or several competitors and thus ensure that you stay competitive.
COMPETITOR MONITORING AND TRACKING - Keeping up-to-date with what your competitors are doing is a key aspect of competitor intelligence. Every single move from your competitors can have a strong impact on your own success. ICM Research offer you a value-added competitor monitoring service which tracks news on your competitors, your industry and your technologies globally.
The final delivery is not a simple organised collection of data, but an Insight & Foresight Report. A paper full of thoughts and reflections that we help you to find the answers to what you need to know about your industry or your competitors and take the right decision to what do to next and how to react to that.
